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Packaging Design

Projects

Packaging Design

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  • Category

    Packaging Design

  • Customer

    United Dumplings

  • Date

    August 6, 2021

  • Location

    San Francisco, CA

Packaging Design for Frozen Dumplings

United Dumplings, a women-owned business, is launching its first direct-to-consumer frozen dumpling line. The goal is to create an eye-catching and functional packaging design that reflects the brand’s identity, emphasizes its women-owned status, and promotes brand recall.

  • Brand Development

  • Portrait Photography

  • Art Direction

  • Consumer Strategy

  • Graphic Design

  • Ingredient List

The primary objectives of this packaging design were to effectively represent the United Dumplings brand while clearly communicating its values and highlighting its women-owned status. The design should differentiate the product in a competitive frozen food market, appealing specifically to the target audience. Furthermore, it should engage consumers in a way that encourages them to purchase and try the dumplings, while also providing clear information about the product varieties, flavors, ingredients, and cooking instructions.

The deliverables for this project includes front and back packaging design mockups, branding elements such as logos, colors, and typography specifications, as well as design files in various formats suitable for printing and digital use.

  • Consistent Brand Colors and Typography

  • Women-Owned Highlight

  • Clear cooking instructions

  • Home Cooking Visual Elements